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Don't Leave Your Web Site Visitors Wondering Who You Are By : Susan Daffron When you fail to include contact information on your Web site, not only are you leaving prospective customers in the dark, you're also probably missing out on a tremendous number of public relations and marketing opportunities. Before You Call a Web Developer, Ask Yourself One Question By : Susan Daffron Not every business needs a web site. Many service businesses that rely exclusively on local customers and word of mouth may not. You know your business better than anyone, so before you pick up the phone to call a web designer, think about what you want your web site to do for you and why. How to Write Compelling Web Site Content That Gets Read By : Susan Daffron Figuring out what to say on your Web site can be a challenge. For many business owners, talking about themselves is difficult. However, coming up with good Web content is easy if you keep your customer and the search engines in mind. 7 Important Rules in Small Business Website Development By : Alexa Peters When it comes to your website, you should pay attention to every minute detail. You want to make sure it performs optimally to serve its purpose.